We believe that clothes — and how you make them — can make a difference. Since 1853, we’ve been obsessed with innovating to meet people’s needs. We invented the first blue jean, and we reinvented khaki pants. And we work to build sustainability into everything we do. We are driven by our purpose: to deliver profits through principles to make an outsized impact on the world. We are Levi Strauss & Co.

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All things Levi Strauss & Co. Here, you'll find interviews with our designers, company news and exclusive looks into everything we're excited about.

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Europe Rocks Out the Levi’s® x Gorillaz collaboration

Levi’s® Print Bars across Europe are getting their Gorillaz on. The brand and the virtual British band are coming together for a new Levi’s® x Gorillaz collection, exclusively available in…

Levi Strauss’s Sunken Ship Treasure Resurfaces at Auction

Years before the transcontinental railroad crossed the United States, Levi Strauss & Co. imported and exported its dry goods and early gold profits aboard ships. An 1858 company billhead featuring…

Levi’s® Sculpt: Flatter Your Curves With Power Stretch Denim

The latest in stretch denim technology is for the wearing this season with the introduction of Levi’s® 4-Way Power Stretch for Spring/Summer 2019. Last season, we launched Levi’s® Sculpt with…