We believe that clothes — and how you make them — can make a difference. Since 1853, we’ve been obsessed with innovating to meet people’s needs. We invented the first blue jean, and we reinvented khaki pants. And we work to build sustainability into everything we do. We are driven by our purpose: to deliver profits through principles to make an outsized impact on the world. We are Levi Strauss & Co.

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All things Levi Strauss & Co. Here, you'll find interviews with our designers, company news and exclusive looks into everything we're excited about.

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Innovating Since 1853

How does a company dating back to the 1800s stay digitally relevant in the 21st Century? This week, Marc Rosen, EVP and president of Direct-To-Consumer for Levi Strauss & Co.,…

Levi’s® Pilots Gen Z Concept Store in the Netherlands

With millennials now grown up, the next generation, known as Gen Z, is stepping into the consumer spotlight – and the Levi’s® brand is hoping to meet them at the…

LS&Co. is Stepping Up to Sustainability Challenges

In July, Levi Strauss & Co. announced a bold, new climate action strategy, which included ambitious targets for reducing carbon emissions in our owned-and-operated facilities and across our global supply…