Levi’s®

Rock and Roll Hall of Jeans: A Look at Legendary Denim-Clad Rock Artists

The legendary grunge outfit Nirvana recently received its official induction into the Rock and Roll Hall of Fame… / / / / /

How to “Wear” Jeans: A Look at Five Great Fades

For serious fade artists, creating the perfect worn jeans look isn’t just a hobby—it’s an art form. Whether… / / / / /

When Denim Was Dangerous

After the dust of World War II had settled, Levi Strauss & Co. decided to start selling our… / / / / / /

Slow Art and Denim: A Look at the Timeless Craft of Denim Quilts

Since the inception of the blue jean in 1873, artists and makers have been donning Levi’s® and denim… / / / / /

In the Wake of World Water Day

Washing your jeans every two weeks instead of weekly will save 14 liters of water. That’s 59 eight-ounce… / / / /

#Denimheads: We Admire Raw Denim Enthusiasm on Reddit

When raw denim enthusiasts and denimheads team up on social media, the results can be profound. That’s because… / / / / / /

The Me Decade, in Denim Art

The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly… / / / / / /

Tourist Stop

San Francisco ranks near the top of many travelers’ favorite destinations. There’s something about the scenic beauty, culinary… / / / /

#Denimheads: Instagram Follows for a Denim-Drenched Feed

Whether we’re waiting in line or riding public transit, nothing quite hits the spot like a well-curated Instagram… / / / / /

From So-Cal Surfer to Brussels Exec: Meet Seth Ellison

UNZIPPED: What is your role at Levi Strauss & Co.? SETH ELLISON: I represent our Europe region on… / / / / / / / /