Jeans

The Evolution of LS&Co. Retail: 1920s to 1970s

This year, Levi Strauss & Co. celebrates the 35th Anniversary of the first Original Levi’s® Store—a retail shop… / / / / /

The Art of Stretch: Levi’s® Sculpt Denim

Levi’s® Sculpt Denim combines the latest in stretch fabric technology with Levi’s® most beloved fits for women, resulting… / / / / / / /

Our Fab Favorites: 1880s-Era Waist Overalls

​Our Fab Favorites asks LS&Co. insiders for the low-down on their top pieces in the Levi Strauss &… / / / / / / / / /

Levi’s® + Movies: Your Classic Style Guide

The movie industry has been a staple of American culture for more than 100 years. Seeing as Levi… / / / / / / / / / / / / /

Right for School – The Historic Campaign for Levi’s® Jeans in the Classroom

School is in full swing and classrooms across the country are filled with students dressed in denim. While… / / / / / / /

A Levi’s® Tribute to Grandparents

​In 1978, U.S. President Jimmy Carter declared the first Sunday after Labor Day, National Grandparents Day, to raise… / / / /

Why Denim Is Here To Stay

Fashion trends come and go, but denim isn’t going anywhere. Today, the US Apparel industry is a huge… / / / / / / / / /

Discovered Pair of Levi’s® Reveals Hidden Local History

Last year, Kay Keiko Utsumi was scanning items at the annual rummage sale for the San Jose Buddhist… / / / / / /

My Fab Favorite: The Levi’s® Calico Jean

Our Fab Favorites asks LS&Co. insiders for the low-down on their top pieces in the Levi Strauss &… / / / / / /

Blue Jeans – Everyone’s Perfect Fit

What began as a solve for workwear needs has since become an iconic garment recognized and worn the… / / / / / / / /