Vintage

Discovered Pair of Levi’s® Reveals Hidden Local History

Last year, Kay Keiko Utsumi was scanning items at the annual rummage sale for the San Jose Buddhist… / / / / / /

From the Archives: Summer 2018

Welcome to our August 2018 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / /

The History Behind the Levi’s® Ride & Tie

The Levi’s® Ride & Tie is a true Levi’s® original. The sport was invented by Levi Strauss &… / / / / /

Flashback Friday: Fun Archive Reads

As one of the oldest, most iconic American companies, Levi Strauss & Co. takes great pride in its… / / / / / / /

My Fab Favorite: The Levi’s® Calico Jean

Our Fab Favorites asks LS&Co. insiders for the low-down on their top pieces in the Levi Strauss &… / / / / / /

Blue Jeans – Everyone’s Perfect Fit

What began as a solve for workwear needs has since become an iconic garment recognized and worn the… / / / / / / / /

Our Fab Favorites: Paul Dillinger, Head of Global Product Innovation

Our Fab Favorites asks LS&Co. insiders for the low-down on their top pieces in the Levi Strauss &… / / / / / /

Supersized! Levi’s® That Hit the Big Time

Over the years, Levi Strauss & Co. has fashioned some mammoth artifacts for movie props, marketing stunts and… / / / / / / /

Before the Blockbusters: Levi’s® Pixar Advertisements

Some of the sweetest summers are usually blessed with a Pixar insta-classic in theaters. This season, it’s Incredibles… / / / / / / / /

Levi’s® Activewear And The World Cup

Mexico is currently riding high off its historic win over Germany in last weekend’s opening game in this… / / / / /